The tipping point : how little things can make a big difference /

Gladwell, Malcolm

The tipping point : how little things can make a big difference / Malcolm Gladwell. - London Abacus 2011 - viii, 279 p. ; 20 cm.

Originally published: London: Little, Brown, 2000.Includes bibliographical references and index.

Malcolm Gladwell explains and analyses the tipping point, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. His method provides a new way of viewing experiences and developing strategies.

9780349113463 (pbk.) : 0349113467 9780349113463


Context effects (Psychology)
Social psychology
Causation
Society
PSYCHOLOGY

300