The creative economy :
Howkins, John, 1945-
The creative economy : how people make money from ideas / John Howkins. - London : Penguin, 2002. - xviii, 263 p. ; 20 cm.
Originally published: London: Allen Lane, 2001.
Includes bibliographical references (p. 238-243) and index.
Britain makes more money from music than from its car industry. Howkins explores how we can harness creativity and the industry it sustains to our interests. This book is not about information and the information society, but about basic matters.
9780140287943 (pbk.) : �8.99
Creative ability in business.
Corporate profits.
Business and Management.
HD58.8
658.4063
The creative economy : how people make money from ideas / John Howkins. - London : Penguin, 2002. - xviii, 263 p. ; 20 cm.
Originally published: London: Allen Lane, 2001.
Includes bibliographical references (p. 238-243) and index.
Britain makes more money from music than from its car industry. Howkins explores how we can harness creativity and the industry it sustains to our interests. This book is not about information and the information society, but about basic matters.
9780140287943 (pbk.) : �8.99
Creative ability in business.
Corporate profits.
Business and Management.
HD58.8
658.4063