Nudge :
Thaler, Richard H., 1945-
Nudge : improving decisions about health, wealth and happiness / Richard H. Thaler and Cass R. Sunstein. - New international ed. - London : Penguin, 2009. - x, 305 p. : ill., maps ; 20 cm.
Previous ed.: New Haven, Conn.: Yale University Press, 2008.
Includes bibliographical references and index.
Every day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage.
9780141040011 (pbk.) : £9.99
Choice (Psychology)
Influence (Psychology)
Persuasion (Psychology)
Social psychology.
Choice (Psychology)--Social aspects.
Choice (Psychology)--Economic aspects.
Decision making.
Consumer behavior.
Society.
HB74.P8 / T53 2009
302
Nudge : improving decisions about health, wealth and happiness / Richard H. Thaler and Cass R. Sunstein. - New international ed. - London : Penguin, 2009. - x, 305 p. : ill., maps ; 20 cm.
Previous ed.: New Haven, Conn.: Yale University Press, 2008.
Includes bibliographical references and index.
Every day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage.
9780141040011 (pbk.) : £9.99
Choice (Psychology)
Influence (Psychology)
Persuasion (Psychology)
Social psychology.
Choice (Psychology)--Social aspects.
Choice (Psychology)--Economic aspects.
Decision making.
Consumer behavior.
Society.
HB74.P8 / T53 2009
302