The Image of a Company (Manual For Corporate Identity)
deJong, Cees
The Image of a Company (Manual For Corporate Identity) - London Architecture Design and Technology Press 1990 - 224p.hbk.col-illustrated
A large section of the book discusses how various world companies built up their corporate identities: Braun,The Royal PTT Netherlands, The London Underground, Adidas, Coca-Cola, Erco, Esprit, IBM, KLM, Kodak and Volkswagon. Then the practical part of the book starts with an essay by Alex Visser on the organisation of a corporate identity programme, followed by a sixty-page section in which the complete housestyle of an imaginary new company called `Image' is presented down to the last detail: a corporate identity manual by Cees de Jong and Ernst Schilp (V&K Design) and Ben Bos.
1854544047 0.00 1854544047 9781854544049
Business
IBM
Kodak
Marketing
Management
658 DEJ
The Image of a Company (Manual For Corporate Identity) - London Architecture Design and Technology Press 1990 - 224p.hbk.col-illustrated
A large section of the book discusses how various world companies built up their corporate identities: Braun,The Royal PTT Netherlands, The London Underground, Adidas, Coca-Cola, Erco, Esprit, IBM, KLM, Kodak and Volkswagon. Then the practical part of the book starts with an essay by Alex Visser on the organisation of a corporate identity programme, followed by a sixty-page section in which the complete housestyle of an imaginary new company called `Image' is presented down to the last detail: a corporate identity manual by Cees de Jong and Ernst Schilp (V&K Design) and Ben Bos.
1854544047 0.00 1854544047 9781854544049
Business
IBM
Kodak
Marketing
Management
658 DEJ