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Emotion by design : (Record no. 176531)

MARC details
000 -LEADER
fixed length control field 01770nam a22002898i 4500
001 - CONTROL NUMBER
control field BDZ0049002955
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231010142635.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220309s2022 enk 000|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781847943552 (pbk.) :
Terms of availability £14.99
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
Description conventions rda
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number NK1520
072 #7 - SUBJECT CATEGORY CODE
Subject category code ART
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 745.4
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hoffman, Greg,
Relator term author.
9 (RLIN) 20922
245 10 - TITLE STATEMENT
Title Emotion by design :
Remainder of title creative leadership lessons from a lifetime inside Nike /
Statement of responsibility, etc Greg Hoffman.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 202204
300 ## - PHYSICAL DESCRIPTION
Extent 304 pages ;
Dimensions 24 cm
520 8# - SUMMARY, ETC.
Summary, etc For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks. It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history: from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth. Now, Hoffman reveals the simple principle that Nike uses to power their creativity: emotion by design. Combining scientific analysis and artistic daring, emotion by design helps Nike forge deep personal bonds with their customers - crafting campaigns that chime with people's most audacious dreams.
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Nike (Firm)
9 (RLIN) 20923
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Design
General subdivision Human factors.
9 (RLIN) 20924
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Design
General subdivision Psychological aspects.
9 (RLIN) 20925
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Creative ability in business.
9 (RLIN) 13115
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Leadership.
9 (RLIN) 9024
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Art and Design.
Source of heading or term ukslc
9 (RLIN) 14025
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Main The Harden Library, King's Hospital The Harden Library, King's Hospital 10/10/2023   745.4 R17990N0499 10/10/2023 20.00 10/10/2023 Non Fiction