Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
Material type: TextPublication details: London Kogan Page 2012Description: xi, 276 p. ; 24 cm. - pbkISBN:- 9780749465049 (pbk.) :
- 0749465042
- 9780749465049
- 658.8 LIN
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
General | The Harden Library, King's Hospital | Main | 658.8 LIN (Browse shelf(Opens below)) | Available | R16673K0499 |
Originally published: New York: Crown Business, 2011. Includes bibliographical references and index.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over 20 years. In 'Brandwashed' he turns the spotlight on his own industry, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.
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