Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

By:

Ariely, Dan

Material type: Text

TextPublication details: London : Harper, 2009.Description: xxii, 280 p. : ill. ; 20 cmISBN:

9780007256532 (pbk.) :

Subject(s):

DDC classification:

153.83 22

LOC classification:

BF442

Summary: Why do smart people make irrational decisions every day? The answers will surprise you. 'Predictably Irrational' is an intriguing, witty and utterly original look at why we all make illogical decisions.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General	The Harden Library, King's Hospital	Main	153.8 (Browse shelf(Opens below))	Available		R15615W0499

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Originally published: New York: HarperCollins, 2008.

Includes bibliographical references and index.

Why do smart people make irrational decisions every day? The answers will surprise you. 'Predictably Irrational' is an intriguing, witty and utterly original look at why we all make illogical decisions.

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