TY  - BOOK
AU  - Gladwell, Malcolm
TI  - The tipping point : how little things can make a big difference
SN  - 9780349113463 (pbk.) :
U1  - 300 
PY  - 2011///
CY  - London
PB  - Abacus
KW  - Context effects (Psychology)
KW  - Social psychology
KW  - Causation
KW  - Society
KW  - PSYCHOLOGY
N1  - Originally published: London: Little, Brown, 2000.Includes bibliographical references and index; Malcolm Gladwell explains and analyses the tipping point, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. His method provides a new way of viewing experiences and developing strategies
ER  -