TY  - BOOK
AU  - Lindstro?m, Martin
TI  - Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
SN  - 9780749465049 (pbk.) :
U1  - 658.8 LIN 
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - Consumer behavior
KW  - Brand choice - Psychological aspects
KW  - Branding (Marketing)
KW  - Business and Management
KW  - Business
N1  - Originally published: New York: Crown Business, 2011. Includes bibliographical references and index; Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over 20 years. In 'Brandwashed' he turns the spotlight on his own industry, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money
ER  -