TY  - BOOK
AU  - Howkins,John
TI  - The creative economy: how people make money from ideas 
SN  - 9780140287943 (pbk.) :
AV  - HD58.8 
U1  - 658.4063 21
PY  - 2002///
CY  - London
PB  - Penguin
KW  - Creative ability in business
KW  - Corporate profits
KW  - Business and Management
KW  - eflch
N1  - Originally published: London: Allen Lane, 2001; Includes bibliographical references (p. 238-243) and index
N2  - Britain makes more money from music than from its car industry. Howkins explores how we can harness creativity and the industry it sustains to our interests. This book is not about information and the information society, but about basic matters
ER  -