TY  - BOOK
AU  - Lucas,Gavin
TI  - Guerrilla advertising 2: more unconventional brand communication 
SN  - 9781856697477 (pbk.) :
AV  - HF5837 
U1  - 659.113 23
PY  - 2011///
CY  - London
PB  - Laurence King
KW  - Advertising campaigns
KW  - Business and Management
KW  - ukslc
N2  - This text showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach
ER  -