TY  - BOOK
AU  - Packard,Vance
TI  - The hidden persuaders
SN  - 9780978843106 (pbk.) :
AV  - HF5415 
U1  - 659.1 22
PY  - 2007///
CY  - New York, London
PB  - Ig, Turnaround [distributor]
KW  - Marketing
KW  - Sociological aspects
KW  - Advertising
KW  - Social aspects
KW  - United States
KW  - Psychological aspects
KW  - Business and Management
KW  - ukslc
N1  - Originally published: New York: David McKay, 1957; Includes index
N2  - Originally published in 1957, 'The Hidden Persuaders' is Vance Packard's pioneering work exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, by advertisers to secretly manipulate mass desire for consumer goods and products
ER  -