TY - BOOK AU - Hill,Kashmir TI - Your face belongs to us: the secretive start-up on a mission to end privacy SN - 9781398509184 (pbk.) : AV - TA1653 U1 - 006.2483995 23 KW - Clearview AI (Software company) KW - Human face recognition (Computer science) KW - Data privacy KW - Technological innovations KW - Moral and ethical aspects KW - Digital Lifestyle KW - ukslc N2 - Kashmir Hill uncovers the secret history of Clearview AI, a mysterious start-up selling an app that can identify you using just a blurry photo of your face. The app can find your name, your social media profiles, your friends and family - even your home address. Launched by computer engineer Hoan Ton-That and politician Richard Schwartz, this app would have society-altering potential. It opens a window into our tortured relationship with technology, the way it entertains and seduces us even as it exploits us. Hill's exposé illuminates how the growth of facial recognition technology is fundamentally reshaping our lives, from its use by tech companies and governments to the consequences of racial and gender biases baked into the AI. Soon it could expand the reach of policing - as it has in China and Russia - to a terrifying, dystopian level ER -