TY  - BOOK
AU  - deJong, Cees
AU  - Schilp, Ernst
AU  - Bos, Ben
TI  - The Image of a Company (Manual For Corporate Identity) 
SN  - 1854544047
U1  - 658 DEJ 
PY  - 1990///
CY  - London  
PB  - Architecture Design and Technology Press  
KW  - Business
KW  - IBM
KW  - Kodak
KW  - Marketing
KW  - Management
N1  - A large section of the book discusses how various world companies built up their corporate identities: Braun,The Royal PTT Netherlands, The London Underground, Adidas, Coca-Cola, Erco, Esprit, IBM, KLM, Kodak and Volkswagon.  Then the practical part of the book starts with an essay by Alex Visser on the organisation of a corporate identity programme, followed by a sixty-page section in which the complete housestyle of an imaginary new company called `Image' is presented down to the last detail: a corporate identity manual by Cees de Jong and Ernst Schilp (V&K Design) and Ben Bos
ER  -