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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.

By: Material type: TextTextPublication details: London Kogan Page 2012Description: xi, 276 p. ; 24 cm. - pbkISBN:
  • 9780749465049 (pbk.) :
  • 0749465042
  • 9780749465049
Subject(s): DDC classification:
  • 658.8 LIN
Contents:
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over 20 years. In 'Brandwashed' he turns the spotlight on his own industry, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General The Harden Library, King's Hospital Main 658.8 LIN (Browse shelf(Opens below)) Available R16673K0499

Originally published: New York: Crown Business, 2011. Includes bibliographical references and index.

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over 20 years. In 'Brandwashed' he turns the spotlight on his own industry, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.

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