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The hidden persuaders / Vance Packard.

By: Material type: TextTextPublication details: New York : Ig ; London : Turnaround [distributor], 2007.Description: 200 p. ; 23 cmISBN:
  • 9780978843106 (pbk.) :
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5415
Summary: Originally published in 1957, 'The Hidden Persuaders' is Vance Packard's pioneering work exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, by advertisers to secretly manipulate mass desire for consumer goods and products.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General The Harden Library, King's Hospital Main 659.1 (Browse shelf(Opens below)) Available R14713P0499

Originally published: New York: David McKay, 1957.

Includes index.

Originally published in 1957, 'The Hidden Persuaders' is Vance Packard's pioneering work exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, by advertisers to secretly manipulate mass desire for consumer goods and products.

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