The hidden persuaders / Vance Packard.
Material type: TextPublication details: New York : Ig ; London : Turnaround [distributor], 2007.Description: 200 p. ; 23 cmISBN:- 9780978843106 (pbk.) :
- 659.1 22
- HF5415
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
General | The Harden Library, King's Hospital | Main | 659.1 (Browse shelf(Opens below)) | Available | R14713P0499 |
Originally published: New York: David McKay, 1957.
Includes index.
Originally published in 1957, 'The Hidden Persuaders' is Vance Packard's pioneering work exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, by advertisers to secretly manipulate mass desire for consumer goods and products.
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