| 000 | 01017nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | BDZ0012806020 | ||
| 003 | StDuBDS | ||
| 005 | 20150529022725.0 | ||
| 008 | 110510s2011 enka f 000 0 eng|d | ||
| 020 |
_a9781856697477 (pbk.) : _c�25.00 |
||
| 040 |
_aStDuBDS _cStDuBDS _dStDuBDSZ |
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| 050 | 4 | _aHF5837 | |
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a659.113 _223 |
| 100 | 1 |
_aLucas, Gavin, _d1965- _914359 |
|
| 245 | 1 | 0 |
_aGuerrilla advertising 2 : _bmore unconventional brand communication / _cGavin Lucas. |
| 260 |
_aLondon : _bLaurence King, _c2011. |
||
| 300 |
_a189 p. : _bill. (chiefly col.) ; _c30 cm. |
||
| 520 | 8 | _aThis text showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach. | |
| 650 | 0 |
_aAdvertising campaigns. _914360 |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc _911734 |
|
| 942 | _2ddc | ||
| 999 |
_c170188 _d170178 |
||