| 000 | 01613nam a2200373 a 4500 | ||
|---|---|---|---|
| 999 |
_c174731 _d174721 |
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| 001 | BDZ0008275508 | ||
| 003 | StDuBDS | ||
| 005 | 20171113115025.0 | ||
| 008 | 080923s2009 enkab 001|0|eng|d | ||
| 020 |
_a9780141040011 (pbk.) : _c£9.99 |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ |
||
| 050 | 0 |
_aHB74.P8 _bT53 2009 |
|
| 072 | 7 |
_aSOC _2ukslc |
|
| 082 | 0 | 4 |
_a302 _222 |
| 100 | 1 |
_aThaler, Richard H., _d1945- _917322 |
|
| 245 | 1 | 0 |
_aNudge : _bimproving decisions about health, wealth and happiness / _cRichard H. Thaler and Cass R. Sunstein. |
| 250 | _aNew international ed. | ||
| 260 |
_aLondon : _bPenguin, _c2009. |
||
| 300 |
_ax, 305 p. : _bill., maps ; _c20 cm. |
||
| 500 | _aPrevious ed.: New Haven, Conn.: Yale University Press, 2008. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aEvery day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage. | |
| 650 | 0 |
_aChoice (Psychology) _917323 |
|
| 650 | 0 |
_aInfluence (Psychology) _917324 |
|
| 650 | 0 |
_aPersuasion (Psychology) _917325 |
|
| 650 | 0 |
_aSocial psychology. _95912 |
|
| 650 | 0 |
_aChoice (Psychology) _xSocial aspects. _917326 |
|
| 650 | 0 |
_aChoice (Psychology) _xEconomic aspects. _917327 |
|
| 650 | 0 |
_aDecision making. _95233 |
|
| 650 | 0 |
_aConsumer behavior. _912519 |
|
| 650 | 7 |
_aSociety. _2ukslc _91862 |
|
| 700 | 1 |
_aSunstein, Cass R. _917328 |
|
| 942 | _2ddc | ||