000			01770nam a22002898i 4500
999			_c176531 _d176521
001			BDZ0049002955
003			StDuBDS
005			20231010142635.0
008			220309s2022 enk 000|0|eng|d
020			_a9781847943552 (pbk.) : _c£14.99
040			_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _erda
050		4	_aNK1520
072		7	_aART _2ukslc
082	0	4	_a745.4 _223
100	1		_aHoffman, Greg, _eauthor. _920922
245	1	0	_aEmotion by design : _bcreative leadership lessons from a lifetime inside Nike / _cGreg Hoffman.
263			_a202204
300			_a304 pages ; _c24 cm
520	8		_aFor decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks. It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history: from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth. Now, Hoffman reveals the simple principle that Nike uses to power their creativity: emotion by design. Combining scientific analysis and artistic daring, emotion by design helps Nike forge deep personal bonds with their customers - crafting campaigns that chime with people's most audacious dreams.
610	2	0	_aNike (Firm) _920923
650		0	_aDesign _xHuman factors. _920924
650		0	_aDesign _xPsychological aspects. _920925
650		0	_aCreative ability in business. _913115
650		0	_aLeadership. _99024
650		7	_aArt and Design. _2ukslc _914025
942			_2ddc