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The Image of a Company (Manual For Corporate Identity)

By: Contributor(s): Material type: TextTextPublication details: London Architecture Design and Technology Press 1990Description: 224p.hbk.col-illustratedISBN:
  • 1854544047
  • 1854544047
  • 9781854544049
Subject(s): DDC classification:
  • 658 DEJ
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Non Fiction The Harden Library, King's Hospital General GEN 700 (Browse shelf(Opens below)) Available R01370J0499

A large section of the book discusses how various world companies built up their corporate identities: Braun,The Royal PTT Netherlands, The London Underground, Adidas, Coca-Cola, Erco, Esprit, IBM, KLM, Kodak and Volkswagon. Then the practical part of the book starts with an essay by Alex Visser on the organisation of a corporate identity programme, followed by a sixty-page section in which the complete housestyle of an imaginary new company called `Image' is presented down to the last detail: a corporate identity manual by Cees de Jong and Ernst Schilp (V&K Design) and Ben Bos.

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