Guerrilla advertising 2 :
Lucas, Gavin, 1965-
Guerrilla advertising 2 : more unconventional brand communication / Gavin Lucas. - London : Laurence King, 2011. - 189 p. : ill. (chiefly col.) ; 30 cm.
This text showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach.
9781856697477 (pbk.) : �25.00
Advertising campaigns.
Business and Management.
HF5837
659.113
Guerrilla advertising 2 : more unconventional brand communication / Gavin Lucas. - London : Laurence King, 2011. - 189 p. : ill. (chiefly col.) ; 30 cm.
This text showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach.
9781856697477 (pbk.) : �25.00
Advertising campaigns.
Business and Management.
HF5837
659.113