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Guerrilla advertising 2 : (Record no. 170188)

MARC details
000 -LEADER
fixed length control field 01017nam a2200241 a 4500
001 - CONTROL NUMBER
control field BDZ0012806020
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150529022725.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110510s2011 enka f 000 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781856697477 (pbk.) :
Terms of availability �25.00
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5837
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.113
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lucas, Gavin,
Dates associated with a name 1965-
9 (RLIN) 14359
245 10 - TITLE STATEMENT
Title Guerrilla advertising 2 :
Remainder of title more unconventional brand communication /
Statement of responsibility, etc Gavin Lucas.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Laurence King,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 189 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 30 cm.
520 8# - SUMMARY, ETC.
Summary, etc This text showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising campaigns.
9 (RLIN) 14360
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business and Management.
Source of heading or term ukslc
9 (RLIN) 11734
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Main The Harden Library, King's Hospital The Harden Library, King's Hospital 19/01/2015   741.6 R13630L0499 19/02/2024 50.00 19/01/2015 General