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Guerrilla advertising 2 : more unconventional brand communication / Gavin Lucas.

By: Material type: TextTextPublication details: London : Laurence King, 2011.Description: 189 p. : ill. (chiefly col.) ; 30 cmISBN:
  • 9781856697477 (pbk.) :
Subject(s): DDC classification:
  • 659.113 23
LOC classification:
  • HF5837
Summary: This text showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General The Harden Library, King's Hospital Main 741.6 (Browse shelf(Opens below)) Available R13630L0499

This text showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach.

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